Our mission is to create an environment where businesses achieve peak operational efficiency, employees feel empowered and fulfilled, and end customers benefit from faster, smarter, and more reliable experiences. By transforming the way work gets done, we aim to build a future where innovation drives progress, and everyone in the ecosystem thrives.
Why We Do What We Do
Seamless Orchestration
Intelligent Automation
Flexible Modularity
Human-Centric Design
Our Approach
We believe in optimizing every link in the supply chain, empowering logistics operations with agile orchestration that adapts in real-time. BackOps builds seamless connections across systems, vendors, and carriers, ensuring smooth coordination to enhance operational efficiency and speed.
Elite Team of Tech and Logistics Experts
Our diverse team brings expertise from tech giants like Amazon, Apple, Meta, IBM, and TikTok, financial powerhouses such as JP Morgan and Wells Fargo, and top-tier institutions including Cornell, CMU, and NYU. With a deep understanding of AI, automation, and supply chain operations, we’re redefining efficiency in logistics.
Built for Both Frontline and Backend Teams
From customer support teams handling order inquiries to warehouse managers overseeing inventory, Relay supports every function in 3PL & 4PL, streamlining both internal and customer-facing workflows.
No-Code, Fully Customizable Workflows
Logistics operations shouldn’t have to fit into a rigid automation framework. Relay enables teams to define their own workflows, set escalation triggers, and automate processes without writing a single line of code.
Designed for High-Volume, High-Stakes Operations
BackOps isn’t just for small-scale automation—it’s built for enterprises managing thousands of shipments, orders, and inquiries daily. Our AI is optimized for scale, ensuring rapid response times and seamless execution across complex logistics networks.
The Only AI That Acts, Not Just Analyzes
Relay doesn’t just extract data or provide insights—it takes action. From initiating returns to filing claims and coordinating with carriers, Relay handles logistics processes end-to-end, reducing the burden on human teams.
Seamless Integrations Without the Complexity
We believe in automation that works with you, not against you. Relay integrates effortlessly with your existing systems—ERPs, TMS, carrier platforms, and inventory management tools—without requiring extensive IT overhauls. Our flexible modularity ensures a plug-and-play experience that scales with your needs.
Our Approach
At the heart of BackOps’s design is a commitment to empowering teams. We prioritize simplicity and ease of use, providing intuitive interfaces, actionable insights, and proactive alerts that allow humans to make smarter decisions and drive operational success with confidence.
Backed by strong investors
Elite Team of Tech and Logistics Experts
Our diverse team brings expertise from tech giants like Amazon, Apple, Meta, IBM, and TikTok, financial powerhouses such as JP Morgan and Wells Fargo, and top-tier institutions including Cornell, CMU, and NYU. With a deep understanding of AI, automation, and supply chain operations, we’re redefining efficiency in logistics.
Built for Both Frontline and Backend Teams
From customer support teams handling order inquiries to warehouse managers overseeing inventory, Relay supports every function in 3PL & 4PL, streamlining both internal and customer-facing workflows.
No-Code, Fully Customizable Workflows
Logistics operations shouldn’t have to fit into a rigid automation framework. Relay enables teams to define their own workflows, set escalation triggers, and automate processes without writing a single line of code.
Designed for High-Volume, High-Stakes Operations
BackOps isn’t just for small-scale automation—it’s built for enterprises managing thousands of shipments, orders, and inquiries daily. Our AI is optimized for scale, ensuring rapid response times and seamless execution across complex logistics networks.
The Only AI That Acts, Not Just Analyzes
Relay doesn’t just extract data or provide insights—it takes action. From initiating returns to filing claims and coordinating with carriers, Relay handles logistics processes end-to-end, reducing the burden on human teams.
Seamless Integrations Without the Complexity
We believe in automation that works with you, not against you. Relay integrates effortlessly with your existing systems—ERPs, TMS, carrier platforms, and inventory management tools—without requiring extensive IT overhauls. Our flexible modularity ensures a plug-and-play experience that scales with your needs.
